Brand Insights Across Marketplaces

Enhance your online brand equity by monitoring your products on all marketplaces.

The need for structured data extends to all kinds of search, be it standard free-text search or new-generation voice search. In ecommerce, that implies every laptop in your catalog needs to have its screen-size expressed in inches and every shirt needs the right color tag. Without relevant information it is difficult for consumers to find exactly what they need.

Our Feature Enhancement API fulfills this need using a combination of methodically curated taxonomies, artificial intelligence techniques and strategically inserted heuristics.

Key standardizaion

Key Standardization to maps all attribute names to our standardized taxonomy.

Display size: 13 inches
screensize
13in
Approximate size is 2 inches x 3 inches x 4 inches
length
2in
width
3in
height
4in
Average Battery Life: 8 hours
batterylife
8 hours

Named Entity Recognition

Named Entity Recognition to extract structured key-value pairs from unstructured fields such as product title and description.

Description: This laptop has an Intel Core i7 processor
processortype
Intel Core i7
Name: Minnie Mouse Toy by Disney
character
Minnie Mouse
Description: Painting by Van Gogh from the year 1831
artist
Van Gogh
year
1831

Value Normalization

Value Normalization to map attribute values of selective fields to comparable formats.

length: 2in, width: 3in, height: 4in
length
50.8mm
width
76.2mm
height
101.6mm
weight: 1lbs
weight
453592mg
OS: mac osx v10.9
operatingsystem
Mac OS X v10.9

Use data to drive your brand marketing strategy and build brand equity. As a brand owner, you want to have a bird’s eye view of products as sold online. Semantics3’s product price database enables you to analyze and monitor your product prices, optimize your brand catalog, and even monitor your competitors’ products and brands.

Monitor all retailers

Track and know who is selling your products online. Understand how they are pricing your product in relation to competitors. Detect unauthorized resellers and discover new sales channels. Analyze competitors’ brands and products.

Get real-time price intelligence

Track sellers and retailers who are violating your reseller agreements. Analyze your retailers’ promotional strategies and track their effectiveness. Drive your marketing team’s pricing strategy with our retail data.

Track demand data for products

Analyze and track demand for your products using SKU-level signals directly from retailers. Signals that we track include Amazon SalesRank, SKU stock levels, price change frequencies and change in catalog assortments across retailers.

How to get setup

Set up notifications and alerts on price changes and create customizable triggers.

Generate weekly or monthly reports on changes in your catalog.

Talk to our Customer Success Team to add additional reporting to help your marketing team.

GET FREE API ACCESS

Semantics3 products in this solution

Give your brand marketing team the data and intelligence they need.

Get started today.