Google Shopping deadline approaching: Merchants required to submit UPCs and product attributes by…

Here’s how you can respond to this

Semantics3    2 mins

Google Shopping deadline approaching: Merchants required to submit UPCs and product attributes by Sept 15

Here’s how you can respond to this

On August 12th, Google Shopping dropped a pretty big announcement: All merchants are now required to conform to the Google Shopping Products Feed Specification which include (we’re not kidding) unique identifiers like GTINs and UPCs, as well as unique product attributes like brand names and descriptions.

What does this MEAN??

We refined our guiding principles and requirements around GTINs, because GTINs uniquely and completely identify a product in the global marketplace. When you submit these identifiers, you help us make your ads richer, and you also make it easier for users to find the product you’re selling — Google Shopping

This fallout can be quite epic. Most merchants don’t have access to UPCs or GTINs (as our previous post demonstrated, the issues plaguing the barcode system prevent wide-scale look-ups of UPCs for products easily). Most manufacturers don’t provide UPCs for the product catalogs as well.

What’s going to happen?

Well, the penalties can be quite nasty:

You can begin submitting updated product data immediately. If your data is formatted incorrectly, your item will be rejected during feed processing. We will start enforcing the new and updated attributes on September 15, 2015 with the exception of the expanded shipping requirement. — Google Shopping

No no no no NO!

Here’s what you could do:

Give us a call for a free consultation. We offer a suite of services that could help resolve your product data issues.

Here’s a direct link to my calendar. Pick a convenient time slot, and I’ll call you to chat about how we could solve this headache for you.

Here’s a couple of solutions that we can offer:

So don’t run around with your head on fire.

Call us now and we’ll sort you out right away

Direct calendar link

Toll Free: 1–844-GET DATA

Oh, and one last thing, we’ve a big announcement coming with regards to UPCs :) Stay tuned!

Published at: August 31, 2015

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