Canaries in the mine: How observing retail site metrics helps you gauge your competitors’ sales…

When it comes down to it, every company wants to compare their products against the competition. Healthy competitive metrics right?

Semantics3    2 mins

Source: flickr.com/ photos/ taksidia/ 1249605102

Canaries in the mine: Unlikely retail site metrics that help you gauge your competitors’ sales performance

When it comes down to it, every company wants to compare their products against the competition. Healthy competitive metrics right?

Oddly enough, its not that easy to get competitive information. You could send out an army of data collectors to storefronts and keep note of how much of your competitors’ products are being sold.

Or you could hire a hacker to steal sales data (and risk jail time for it)

But there are much easier (and legal) methods of trying to divine how well your competitor is doing in almost real time.

Every product sold online has a bunch of metrics that you can observe. These are subtle clues, so invisible that you might totally have missed it. But put them altogether and they help create a pretty comprehensive picture of your competitors’ product health.

Its invaluable. And it isn’t even that hard!

Here are some things that you could watch out for:

Semantics3's Product API can help you get all of this data, especially historical data that can be very useful in competitive analysis. We have coverage on over 50 million products from many leading online retailers.

Reach out to us at contactus@semantics3.com!

Published at: October 02, 2014

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