The battle for ecommerce just got hotter
In the world of tech patents that shouldn’t have been issued, Amazon’s 1-click patent is king.
For twenty years, Amazon’s special button that allows customers to purchase an item with “just a single click” reigned supreme, allowing the then-tiny online bookseller to grab market share at the expense of its larger rivals.
Well, not anymore now.
Amazon’s 1-click patent expires this month, allowing any online retailer to create their version of the “1-click” functionality on their website.
The benefits can be huge — A recent survey by Shopify indicated that more than 21% of potential shoppers abandoned their cart as the checkout process was too cumbersome.
Following that logic, integrating 1-click into your checkout platform could potentially increase your revenue by up to 20%!
(And that’s not even counting the added boost from returning customers who are more likely to buy if their payment credentials are already on file — the much vaunted Second Purchase)
The real winners of this battle?
1-Click helped make Amazon what it is today. Why not use it to build your own ecommerce behemoth?
Give us a call today to talk!
P.S: NPR’s Planet Money did a pretty good piece yesterday on 1-Click.
Listen to it here: